Biography Websites can be helpful in many ways. If you are a new brand and want to develop your presense, Then Biography Websites can be the best way to showcase your offerings.
Benefits Of Using Biography Websites
Having an online presence is more important now than ever before. But, you also want your web presence to cast you in a positive light. This is important for everyone from job seekers and recruiters to those who simply want to make professional connections. A good online presence can also be an important tool for managing your reputation across platforms and in the real world.
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How To Use Biography Webstes?
A great way to control how you are perceived is by writing a good online biography and ensuring that it’s able to be seen in all the right places. Prospective employers, employees, and colleagues will often look at a biography before they know anything else about you.
In fact, it is a generally accepted statistic that around 20% of jobs are filled via online job boards and the remaining 80% are filled by people with connections in their professional network. A good professional biography can help you expand your network, partially because it’s easier and more engaging to read than a typical resume.
But, where should you place your biography online to get the best results? We’ll discuss a few locations below.
If you don’t know about LinkedIn by now, then you’ve likely been living under a rock. The professional networking website has over 600 million members and is an ideal platform to market yourself, find jobs, and make connections with people in your industry.
A good biography can go a long way toward cementing your reputation. It’s your opportunity to make a good first impression, while providing a nearly exhaustive overview of what makes you tick professionally. On your LinkedIn profile, you should try to:
- Grab the reader’s attention in the first 200 to 300 characters (LinkedIn automatically shows this amount before prompting you to “See more”).
- Use relevant keywords to bring in more traffic.
- Talk about where you’ve been in your career (including achievements).
- Be personal and conversational without sounding nonchalant.
- Employ short paragraphs and bullet points to break up the page and make it more readable.
In fact, this is generally good advice for any platform on which you write a biography. Armed with a good bio, you should also try joining a few LinkedIn groups that are relevant to your career interests.
Crunchbase
Like LinkedIn, Crunchbase is another networking site that is great for professionals and companies alike. Although it was originally envisioned as a database for businesses, it has gone on to become a great method for listing and promoting individuals, as well.
Typically, the individuals spotlighted on Crunchbase are prominent employees or even the founders of companies. But, you don’t have to be a part of a global megacorporation to be listed on Crunchbase. In fact, companies with fewer than 50 employees (and their founders or executive officers) are routinely listed on the site.
Crunchbase is also an ideal way to maintain your reputation, because it remains a popular hit on most relevant Google searches. So, instead of a particularly negative review about you or company being the first hit on a search engine, it would be your Crunchbase profile—something you have full control of.
Your Own Personal Website
One way to show employers, recruiters, or the general public that you are a devoted professional is with a personal website. If your name is unique, you can probably get a domain that simply uses your first and last name. It is becoming less and less expensive to register your own domain, as well.
With a personal website, you can showcase anything and everything you want, including a biography that details all your goals, past accomplishments, projects, and current and former workplaces.
You also have complete control over the content on your website. Crunchbase can be edited by unaffiliated individuals and LinkedIn gives you a word limit, but there are no such restrictions on a personal website. You can also place pictures, videos, and other media on your site, although you still want to maintain a professional appearance.
Guest Blogs Or Third Party Publications
Guest posts on blogs or other third-party publications can be a boon for your own website’s traffic. There are numerous benefits to writing guest posts, including building a following, expanding your network, and producing leads.
But, you should also provide quality biography to attach to your name and post. Prospective employers and clients can read a guest post biography to get a general idea of what you offer. They may then want to pursue further communication with you. You may also want to include your LinkedIn profile or relevant social media links to make that communication more accessible.
Other Professional Networking Sites
Along with LinkedIn and Crunchbase, there are numerous professional networking websites on which you might want to put your biography. Of course, LinkedIn is the major one, but if you are looking to conduct business or make connections in other parts of the world, then you may want a profile on other networking sites. Some of these platforms include:
- Viadeo (popular in non-English speaking countries with over 65 million members globally).
- XING (based in Germany; largely focuses on German-speaking audience).
- Opportunity (a network that uses an algorithm to match with you relevant business contacts)
Wikipedia
Although you might not think of Wikipedia as something you could use to your advantage, it is actually a valuable resource for getting your name out there and maintaining your reputation. Part of this reason is that people generally trust the information they find on the platform. One study indicated that 67% of respondents had “at least a fair amount of trust” in Wikipedia.
Wikipedia is also a location where people generally look to verify someone is who they say they are. For instance, people look up speakers, authors, and musicians all the time to find out general information. If you don’t have a Wikipedia profile, then they have to rely on other websites for verification.
A biography on Wikipedia is also more likely to be seen by anyone searching your name. Wikipedia pages still rank highly on relevant Google searches and some basic information from the site can typically be seen on a sidebar on the first page.
Yes, having a Wikipedia page means you have to have some level of notability and that you may incur some risks (like vandalism or negative bias). But, you can also monitor the page to keep falsehoods and negative information out of the page while maintaining all of its benefits.
Social Media Profiles
Most prominent social media websites don’t have a lot of space for you to put a full professional biography. You also probably wouldn’t want to. In general, however, your public social media profiles should project a sense of professionalism. Objectionable posts or inappropriate images can keep you from getting a job or get you fired from your current one.
A good, professional social media profile starts with a basic biography that identifies who you are, what you do, and what you want out of your career and life. You can do that even in the limited space you’re often afforded. Some common social media profiles, beyond the obvious of your LinkedIn profile, you should try to keep professional include:
- YouTube
Final Words
At the end of the day, your biography should work as a primer for who you are as a person and an employee. If you have one at these locations on the web, you’ll be set.
Anthony Gaenzle
Anthony Gaenzle is the Founder of AnthonyGaenzle.com a marketing and business blog. He also serves as the Head of Marketing and Business Development at Granite Creative Group, a full-service marketing firm. He is a storyteller, strategist and eternal student of marketing and business strategy.
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3 thoughts on “7 Places Where You Should Have Your Biography Online”
Excellent tips Anthony!
Telling who you are and what you do is crucial in today’s market, especially when other people can say it for you, and not in a very docile and friendly tones.
So it’s best to take control.
Another great website is About.me
And finally, before going and writing biographies to put on other websites, you need to just write one, and then use that one, with slight modification for each platform.
Consistency of information is key!
Hey Chayan,
In my opinion – reading about the real life story of a successful or remarkable person often influences, motivates or provides encouragement.
If you are thinking to be hero online, biography is ultimate way to introduce about you.
A great LinkedIn biography gives information about your professional background and abilities and helps get you noticed by hiring authority.
It’s worth it to spend the time to make your biography section. Eventually, thanks for exploring your informative experience with us.
With best wishes,
Amar Kumar
This is so much meaningful