Blogging mistakes are all part of the learning process and there’s nothing wrong with that.
Every blogger makes rookie mistakes on this journey. But, some of these stupid mistakes can be costly.
A majority of marketers do not have a fool-proof strategy to grow their blogs, craft quality content, and bring more leads.
There are millions of blog posts published every single day, so standing out and ranking for your target keywords can be difficult.
In other words, good content is more important than ever before, but bringing in new leads is more challenging than ever before.
In this blog post, we will cover 14 of the most common blogging mistakes that beginners make.
So, you can avoid them and become better in this journey.
Let’s get started!
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14 Common Blogging Mistakes for Beginners
1. Ignoring Keyword Research
In order to increase your overall search traffic to your blogs, you need to find and use the right keywords while creating content.
Bloggers who are just starting out don’t focus on that.
To build a successful blog and increase traffic, you must find better keywords.
Source: Backlinko
There are plenty of tools available in the market that make the keyword research process so easy. Some of the popular keyword research tools are:
- Aherf
- Semrush
- Moz
- Ubersuggest
Unless you use the keywords your target audience may search for on Google, how can you expect that people coming from Google will read the content you post?
2. Not Building Email List
This is one of the biggest blogging mistakes that most beginners make. You should focus on email list building from day one of your blog.
The majority of people write blog posts and then leave it and expect the traffic coming from Google.
Unfortunately, that doesn’t work. You need to prioritize collecting emails.
Did you know? According to a study, when you spend $1 on email marketing you will get $40. That means you are getting an average 40x return, isn’t it amazing?
Source: Data Mentors
3. Not identifying your target audience
Blogging without defining a target audience is the most common mistake bloggers make.
For any business, a target audience is a group of people that are most likely to be interested in your products or services due to the fact that they meet their particular needs.
For example, A brand of infant food will target new parents. A new parent will see your blog posts on child nutrition, parenting tips, etc. when they come across your product online and visit your website.
The more they know about your brand, the more they will relate to it.
Imagine your target audience not being present when you blog for the same brand. Are you sure people will still be interested in your posts? Probably not.
To be successful in blogging, you must first define your target audience before you begin writing, or else your content won’t be appealing to them.
4. Blogging Inconsistently
It’s never a good idea to stop creating content if your blog is driving a lot of traffic to your site. The fresh content you post on your blog is one of the top reasons people visit it often.
Putting a pause on that can lead to your site traffic spiraling downwards.
A content calendar is thus necessary for every blogger. By using a content calendar, you can plan your blog content ahead of time so that you don’t have to discover new content every time you hit the publish button.
When you can’t find the time to invest in content planning or are dealing with writer’s block, a content calendar can be your best friend.
By scheduling a few posts for a week on your content calendar, you can focus on other parts of your blog during that time.
Furthermore, this can improve your content’s ranking and help you gain authority in the niche market.
5. Missing Best SEO Practices
If you are just starting a blog, avoid these mistakes
You can generate traffic to your blog through Search Engine Optimization (SEO).
In spite of the fact that there are 67 thousand searches occurring on Google every second, and 93% of all web experiences begin with a search engine, not using SEO best practices is a huge blogging mistake.
You risk losing out on a lot of traffic if your content is not structured and optimized for search engines.
If you are just starting a blog, avoid these mistakes
You can generate traffic to your blog through Search Engine Optimization (SEO). In spite of the fact that there are 67 thousand searches occurring on Google every second, and 93% of all web experiences begin with a search engine, not using SEO best practices is a huge blogging mistake.
You risk losing out on a lot of traffic if your content is not structured and optimized for search engines.
The following are some of the most important SEO best practices:
- Doing smart keyword research before writing
- Understanding the user’s intent behind a search query
- Blog headlines that are SEO-friendly and attract readers
- Link your content internally and externally
- Creating an engaging meta description
- Optimizing the URL of the page
Follow these SEO practices to rank your post.
6. Writing Without An Outline
I promise you that this step in the writing process will make you feel as if you’re back in high school again. But this is a super important step that can make your post writing easy.
Your writing will remain on track if you create an outline.
It provides a clear sense of direction, and it lets you eliminate ideas that divert attention from your main point.
7. Not Doing Proper Research
Even if you know a lot about your niche, it is always recommended to do more research for your blog posts.
You should take your blogging seriously, and neglecting to do this can negatively impact your credibility with your readers. Deep research sets your writing apart from competing blogs.
When it comes to blogging, for example, it’s essential for me to stay on top of the latest information at all times.
Throughout the years, SEO and the strategies that are working have changed considerably. The algorithm methods used by Google frequently change, so what works one year might not work the next year.
When you share outdated or inaccurate information, you risk losing people’s trust.
Be sure to share accurate information before you post so you don’t make this blogging mistake.
8. Not Making Connections
In terms of my blog’s long-term success, networking has been a key decision.
My experiences with successful bloggers have given me the chance to learn from them, while also connecting with similar audiences.
My content has grown, my audience has grown, and I am able to connect with people who are interested in what I do.
A blogging mistake you cannot afford to make is not starting the networking process right away.
You can find people in the following places to network in order to grow your blog:
- Meet People In Your Community.
- Speak At Conferences Or Events In Your Niche
- Share Other Bloggers’ Posts
- Connect With Them On Social Media.
- Join Niche-Focused Online Communities.
- Try Out Guest Posting.
Always remember your ‘Network is your Net Worth’.
9. Not Tracking The Growth
Beginner bloggers might not realize the importance of tracking their growth from the beginning.
Even though you have only 12 visitors to your blog, keeping track of these stats will prove invaluable in the future.
A major benefit of keeping track of all your data is that you’ll know what’s working and what’s not about your blog.
Using tracking tools will let you know if you have a single post that gets a lot of traffic and failing to use them is a big blogging mistake you must avoid.
10. Creating Content That Isn’t Converting
Many bloggers who want to make money from their blogs make the mistake of not writing convincing or helpful content.
If you do get some readers to read an article on your blog… it is still possible that they will not take any action after reading the article.
You should only promote products and services you are passionate about. As a result, you will feel more genuine in your writing and won’t feel like you’re selling something that doesn’t truly represent your opinion.
This will feel more like talking to a friend about something they would benefit from (even if you do not have any experience with it).
Although you may have to say no to a few opportunities, your audience will respect and trust your opinion in the long run.
By ignoring the opportunity to build trust with your readers for the sake of making a quick buck, you are making one of the biggest blogging mistakes for your blog’s future.
11. Giving Up Too Quickly
When you blog, you may feel a sense of accomplishment… and sometimes you may feel very low.
You may wonder whether your blog will ever be as successful as other blogs in your niche if you’ve been comparing it to others.
Bloggers who experience doubt and discouragement stop pouring hard and dedicated work into their blogs.
Blog success doesn’t happen to everyone overnight.
Most new bloggers require between 3 and 6 months of consistent effort before they begin getting meaningful numbers of readers and revenue.
Get ready to be flexible if something is not working on your blog. Learn from your mistakes. Try new things. Don’t give up.
You don’t have to do things the way you started today forever.
Learn from other successful bloggers, listen to their advice, and try out new strategies.
12. Getting Off The Target Niche
Trying to write new blog posts often leads to deviating from the niche market. Beginner bloggers often make this mistake. In order to appeal to a broad audience, they tend to cover a range of topics.
If you are writing for a broad audience, you do not know what the audience will like or what they want to read.
It is important to target a specific niche for your blogging, whether you are an individual or a business blogger.
By focusing on the right audience, you are able to reach out to potential customers. A targeted audience can increase your blog’s engagement rate and traffic.
In addition, blogging on a specific niche makes it easier for you to establish your authority in your niche.
13. Not Promoting Blog Posts
For your content to reach as many people as possible, you need to promote it online as well as write new blogs consistently.
If you want to increase your visibility with your content, you should promote your blog posts on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn.
Bloggers must promote their content extensively on social media so that their content can be discovered easily.
You don’t want to miss any opportunity to bring your blog posts to the attention of your target audience in this highly competitive market. There are hundreds of businesses similar to yours out there trying to make as many sales as possible.
You won’t be able to compete if you just create quality content but don’t promote it.
Your ultimate goal is to get as many leads as possible and convert them successfully, so you shouldn’t be fearful of promoting your blog posts online.
14. Ignoring Monetizing Blog at an Early Stage
To start monetizing a blog, many bloggers believe they need a lot of traffic.
I understand. When you only have a few visitors to your blog each day, you might think it seems silly to try to and turn a profit.
It’s a blogging mistake to not seriously consider the early revenue potential of your content because it can lead to you not finding the best ways to generate revenue from your blog.
Over To You
All of us make mistakes, including those of us who’ve been blogging for years (such as myself).
No matter how long you’ve been blogging, everyone makes classic mistakes on their blog at some point in their blogging career.
My goal is to speed up your progress and leapfrog your enthusiasm by pointing you in the right direction.
Ayush Mishra
Ayush is a passionate Blogger and founder of BloggersDesire who loves to share his knowledge and experience to help people thrive in this online space.
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2 thoughts on “14 Deadly Blogging Mistakes To Avoid As A Beginner In 2021”
Hi..
What a fantastic article Ayush and Chayan bhai. I loved the content and I also agree with some of the mistakes I made in past. This post is a mind refresher so thanks for creating such a wonderful article.
I really liked the part where you have covered the section on not monetization a blog in the initial days of blogging. It was the biggest mistake I made in my early days as well. Thanks once again, quite an informative post
regards
Santosh Gairola
Hey Ayush,
I don’t think ”
Blogging Inconsistently” is a deadly mistake.
I believe in creating well researched, in-depth and quality content with value to my readers. And this takes up to one month each guide I write!
I’m with you on building relationships….extremely important in the online world!
Thanks for sharing! ?