With great power comes great responsibility. This statement fits perfectly for marketing, more so when you are marketing your business on social media.
Social media has taken the world of business by storm, as businesses find marketing on social media more rewarding, easier, and cost-effective.
While social media marketing has several advantages, including the availability of big-ticket and volume churning customers, the increased convenience comes with its own share of challenges.
5 Challenges Of Social Media Marketing
This article takes up the top-5 challenges you may face while choosing to market your business on the various social media networks and gives you time-tested tips to overcome those challenges.
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1. Branding
If you ever visit a big grocery shop and ask how many different soaps they have on the racks, you would hear a figure that is more than you might have imagined.
But, how many of those brands do actually land up in shoppers’ carts? The chances are high that the top five soaps make up about 90% of all soap sales.
The same concept applies to social media marketing. A survey conducted by Smart Insights found that, out of all businesses promoting their brands on social media, only 52% of businesses believe that social media marketing boosted their sales and revenue.
Hence, despite creating a powerful campaign, you might have to return with an empty hand.
The best way to create a brand that is impressive, recognizable, and relatable is by understanding the audience’s psyche.
The audience likes to come back to brand pages that have a unique style of their own, with which they can relate to.
Keep your brand’s style, font, color, voice, tone, video, audio, or picture theme and logo the same across all the marketing stuff you share.
2. Lack of Having Social Media Marketing Experts on Board
Many small-scale businesses willing to make it big on the spider network think that reaching customers is easy when they upload something exciting and thought-provoking.
But, nothing can be further from the truth.
About 26% of all businesses think that the biggest problem with social media marketing is that they are unable to keep a tab on their social media handles due to a lack of human resources.
There are two ways by which you can overcome this challenge.
The first thing you can do is to make your existing employees stakeholders in the overall social media marketing scheme.
You can divide tasks among existing employees without overwhelming them.
Distributing tasks among employees will make them align with your brand’s vision and give them a sense of fulfillment for being associated with a company that has an online presence.
The second thing you can do is engage social media influencers who have a large follower base.
As brands are increasingly becoming conscious about their finances, by engaging influencers, you can get confirmed publicity at a fraction of the cost of a social media marketing software or other conventional methods of publicity.
3. Followers Make You a Brand
Social media is a crowded place. Thousands of businesses in your line of interest are trying to grab a pie of the huge customer base.
What’s more, many of them have been there for more than you can imagine.
Competing with brands who know social media marketing more than you can be a challenge.
Fortunately, there are ways by which you can overcome this barrier and draw and retain loyal followers.
To make your followers stick to you, you have to do something different than your peers.
Use a free gaming intro maker to create spellbinding and intuitive intros that can help you catch eyeballs in an instant.
To create an attractive intro video, you need to choose the right template that suits your brand’s style, include a tagline that captures attention, add media, animations, and music track, and get ready to nail down your competitors.
4. Measuring the Return on Investment
Despite the benefits that social media networks offer, including improved data analytics and trackability, measuring your ROI can be a tough task.
And you are not alone; a survey found that 17% of all businesses think that tracking ROI is difficult.
ROI is important as it decides your marketing budget.
Thankfully, some businesses use specialized CRM software to get an instant result.
However, if yours is a small business, you might not want to spend as much to measure the returns. The thing you should do instead is to bet on long-term results rather than focusing on short-term wonders.
To generate business through social media, you have to stay put.
Understand the metrics well to find out what’s working and what’s not.
For example, if you are into the Air-Conditioner segment, analyze the relation between sales numbers and any sudden spike in website traffic, and invest in the websites that are helping you to reach maximum customers.
5. Creating Content That Sells and Improving Sales With the Right Tools
Social media websites are trend-following marketing medium.
As the world becomes fast-moving, social media websites rely on marketing content that does not depend much on conventional advertising techniques, which are often characterized by their slow nature and even slower impact.
Hence, as a business, the worst thing you can do is to create a marketing campaign that is built on outdated marketing techniques.
Recent studies show that instead of picture ads, video ads draw more customers, as there is a high level of association between the message and the viewer.
You may use the best YouTube video editor to create eye-catching, intuitive videos within five minutes and take your brand to the world.
The second thing you should do is to use the right tools that can optimize your marketing spend, automate emails, keep track of leads’ activity, records P&L, share blogs, and so on.
By analyzing the efficacy of your content and the result of your innovative campaigns, you can improve sales and ensure your bottom line stays green.
Conclusion
If used properly, social media marketing can be the best growth engine that you can ever invest in for your business.
The only thing that matters is how well you understand the audience’s likes and interests.
Leading social media websites like Facebook, LinkedIn, Twitter, Instagram, YouTube have enough tools that you can use to leverage your business; you only need to understand how you can use the internal tools with external resources and create a mindblowing ad campaign that is sure to drive revenue.
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